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ABOUT AHMAD KHALAF

Ahmad Khalaf, the founder of Latitude Developments, got into the real estate sector because he had no choice.

In 2003, Ahmad co-founded his first business, a consultancy firm that provided market research and business development services.

He hired and paid few sub-consultants to support the growing real estate sector. However, Khalaf was not satisfied with the results.

At this stage, he decided to learn everything he can about real estate development.

During this period, Ahmad Khalaf supported the rollout of several leading real estate development companies capitalized at $950 million. More

By 2006 Khalaf focused on business development where he landed several large-scale mix-use projects worth more than $8 billion. More

In 2015 Ahmad decided to create a different kind of real estate development advisory, one that provides exceptional value.

His primary focus is to increase his clients' gains and to deliver an excellent ROI that outperforms the market.

Ahmad Khalaf adopts what he calls "a value-driven and  market-oriented real estate development process."

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Do you want to generate exceptional value in real estate development perpetually?

To outperform the competition and to gain above-market returns, your primary critical objective is to find the hidden demand in your market.

AHMAD KHALAF BY THE NUMBERS

17% HIGHER GROSSS MARGINS

Applied a double-sided business strategy to increase revenues and decrease operating costs.

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80% INCREASE IN MARKET VALUE

Identified undersupplied gaps and responded with a market-oriented redevelopment.

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OVER 250% RETURN ON INVESTMENT

Brought a diversified portfolio to its highest and best use by targeting niche market segments.

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85% SAVINGS IN ACQUISITION COST

Designed a multi-phased land acquisition structure that combined land for equity & land for infrastructure joint-venture mechanisms.

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$8 BILLION SECURED LEADS

Secured several strategic long-term, mix-use and large-scale land for development in excellent locations on a partnership basis.

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$ 1.2 BILLION SAVINGS IN CAPEX

Administered a combination of joint-venture structures & value engineering techniques to reduce the project's total development cost.

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Are you landing great real estate development projects?

Contrary to the general market practice, remarkable real estate projects are not the result of creative decision making; instead in boardrooms or elsewhere. Extraordinary developments are the conclusion of a thorough market analysis that identified concrete demand generators and sizable market gaps.

STRATEGIC REAL ESTATE DEVELOPMENT

Ahmad Khalaf

Ahmad Khalaf is a real estate development professional. He focuses on realizing superior market value for his business partners.

Khalaf capitalizes on rare demand generators, substantial market gaps, and high growth trends.

Ahmad believes that differentiation is the key to success. He helps his clients to create their own market spaces and bypass the competition.

Ahmad Khalaf is the founder of Latitude Developments a strategic real estate development advisory.

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Our approach is straightforward.

"We are determined to identify undersupplied market gaps and respond with market-oriented developments that answers to specific needs, wants and aspirations." Ahmad Khalaf

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What is the difference between a good, a great and an extraordinary development?

Identifying rare demand generators and sizable markets gaps are what makes a good project. Developing that good project to its highest and best use is what turns it great. Finally aligning all stakeholders interests along the development process transform a great development into an extraordinary one.

SOME OF THE LESSONS I LEARNED

What is the value-based and market-oriented real estate development process?

First, uncover undersupplied demand. Second, identify your demand generators. Third, qualify and quantify your market size and growth rates. Fourth, recognize your target market needs, expectations, and aspirations. Fifth, serve this unique and lucrative market niche with a highly functional development designed around your chosen segment profile. In other words, innovation is a natural result of the process and not vice-versa.

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LATITUDE DEVELOPMENTS

Check out our projects, business strategy, clients and more

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ADVANCED TRAINING

Learn the tools which Ahmad Khalaf uses to gain immense value.

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REALIZE QUATUM LEAPS

Capitalize on rare and hidden development opportunities.

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